Skip to content
60

white two piece set

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 82Conversion 2Competition 97Returns 0Price range 92Avg price 95Brand share 97Review moat 60Quality gap 85

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Avg price

Incredible$32.77

avg listing price — sweet spot $15–$100

Price range

Great$12.97–$62.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Great+76.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,084.54

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 1.2M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.4%

return rate — above 5% kills the launch gate

Search terms