45
white softball socks
Skip itSoft demand (-7.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$5.97–$20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$145K$145K/yr · 139K searches
Review moat
Okay3,687.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality