43
white soccer socks
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay$5.02–$23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$128K$128K/yr · 156K searches
Review moat
Bad4,534.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.2%90-day search growth — must beat 0% to launch