51
white slip for under dress
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($18K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$8.40–$65.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.3%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,695.45avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 79K searches