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white shoe spray protector
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 634K searches
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Price range
Great$11.98–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Review moat
Bad19,798.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand