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white shoe cleaner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$886K$886K/yr · 547K searches
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$10.10–$22.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad21,318.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand