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white sheets for ghost costume
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great158.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$59.09avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Price range
Okay$4.38–$225.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 96K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale