50
white satin pajamas
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Price range
Great$9.78–$65.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,556.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Market size
Okay$103K$103K/yr · 882K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Returns