51
white prom dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (24.5%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$51.27avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,221.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Price range
Okay$8.08–$257.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 455K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad24.5%return rate — above 5% kills the launch gate