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white onesies 0-3 months
Skip itA deep review moat (23,286 avg reviews) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.49avg listing price — sweet spot $15–$100
Price range
Good$2.45–$35.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 198K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad23,285.96avg incumbent reviews — the moat a new listing must climb