54
white one shoulder dress
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (32.9%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.36avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+45.8%90-day search growth — must beat 0% to launch
Review moat
Good1,183.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.22–$165.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$15K$15K/yr · 412K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad32.9%return rate — above 5% kills the launch gate