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white mini dress
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (21.8%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Incredible$40.13avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$12.94–$144.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,264.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$215K$215K/yr · 2.1M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad21.8%return rate — above 5% kills the launch gate
Signals High Returns