36
white leggings toddler
Skip itSoft demand (-68.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.55–$20.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad4,070.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 79K searches
Growth
Bad-68.2%90-day search growth — must beat 0% to launch