55
white leggings for women
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but high returns (7.3%) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.31–$39.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$462K$462K/yr · 1.1M searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,045.11avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.3%return rate — above 5% kills the launch gate