48
white horns
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great151.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.02–$64.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.44avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 35K searches