46
white heart sunglasses
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Review moat
Great419.12avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.95–$41.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 66K searches