50
white headband
Worth a lookShows low returns (1.8%), but prices mostly outside the sweet spot ($4.14–$13.99) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$265K$265K/yr · 622K searches
Review moat
Okay1,984.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.36avg listing price — sweet spot $15–$100
Price range
Bad$4.14–$13.99cheapest to priciest tracked listing — scored on the share inside $15–$100