62
white hat
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Growth
Great+64.3%90-day search growth — must beat 0% to launch
Price range
Great$7.81–$39.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$530K$530K/yr · 917K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad5,250.27avg incumbent reviews — the moat a new listing must climb
Signals High Returns