Skip to content
34

white fleece lined leggings

Skip it

Soft demand (-85.7% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 14Competition 71Returns 4Price range 70Avg price 84Brand share 70Review moat 28Quality gap 53

Avg price

Great$18.77

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$6.49–$34.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,670.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Market size

Bad$10K

$10K/yr · 45K searches

Growth

Bad-85.7%

90-day search growth — must beat 0% to launch

Trend