46
white dress shirt for women
Skip itHigh returns (15.4%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$20.66avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.87–$139.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,859.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 1.9M searches
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad15.4%return rate — above 5% kills the launch gate
Signals High Returns