60
white denim skort
Worth a lookShows demand growing +123.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+123.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.41avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$12.26–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good712.01avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$228K$228K/yr · 634K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad19.7%return rate — above 5% kills the launch gate