45
white cat costume
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great220.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.25avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Great$6.74–$39.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 56K searches