47
white cardigan for dress
Skip itHigh returns (10.4%) — this niche doesn't clear our bar today.
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$11.66–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,687.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 164K searches
Returns
Bad10.4%return rate — above 5% kills the launch gate