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white button down shirt men
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Avg price
Great$17.03avg listing price — sweet spot $15–$100
Price range
Great$12.19–$25.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,126.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 254K searches
Returns
Bad11.4%return rate — above 5% kills the launch gate
Signals High Returns