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white bow tie
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$4.43–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,520.26avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Okay$109K$109K/yr · 106K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality