63
white belt
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Growth
Good+56.8%90-day search growth — must beat 0% to launch
Price range
Good$5.72–$35.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Market size
Good$440K$440K/yr · 993K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,028.28avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate