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white bandeau top
Worth a lookShows demand growing +65.0% this quarter, but high returns (8.9%) keeps it on the watch list.
Growth
Great+65.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good$6.79–$34.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Review moat
Good1,198.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$121K$121K/yr · 423K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Signals High Returns