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wheres waldo hat
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Price range
Okay$5.42–$24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$103K$103K/yr · 91K searches
Review moat
Bad4,900.13avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-44.4%90-day search growth — must beat 0% to launch