45
wellow
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$20.90avg listing price — sweet spot $15–$100
Price range
Great$7.91–$46.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,206.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 342K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand