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52

weird shirts

Worth a look

Shows low returns (1.4%), but weak search conversion (0.4%) keeps it on the watch list.

Market size 9Growth 63Conversion 5Competition 75Returns 87Price range 75Avg price 80Brand share 69Review moat 72Quality gap 27

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.89

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Price range

Great$12.62–$22.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good634.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+40.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$35K

$35K/yr · 481K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Reviews