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wedge heel boots
Skip itSoft demand (-80.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$52.76avg listing price — sweet spot $15–$100
Price range
Great$16.06–$124.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good782.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Bad$21K$21K/yr · 555K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.2%90-day search growth — must beat 0% to launch
Returns
Bad14.8%return rate — above 5% kills the launch gate