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wedding favor bags
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Price range
Okay$6.04–$21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$213K$213K/yr · 602K searches
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,334.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand