55
web belt
Worth a lookShows a fragmented shelf (top 5 take 36% of clicks), but a deep review moat (8,131 avg reviews) keeps it on the watch list.
Competition
Great36%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$8.07–$28.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$139K$139K/yr · 393K searches
Review moat
Bad8,131avg incumbent reviews — the moat a new listing must climb