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waynes world costume
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.95avg listing price — sweet spot $15–$100
Price range
Great$9.84–$43.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,713.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay$160K$160K/yr · 105K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Growth
Bad-20.4%90-day search growth — must beat 0% to launch