46
watch press
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.63avg listing price — sweet spot $15–$100
Price range
Good$9.85–$27.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$372K$372K/yr · 220K searches
Review moat
Good1,375.27avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Signals Low Review Barrier