47
war horn
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.97avg listing price — sweet spot $15–$100
Review moat
Great356.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.83–$199.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 60K searches