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wallet with coin pocket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Price range
Good$7.91–$27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$286K$286K/yr · 1.1M searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,285.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand