38
wallet that holds phone
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$50.74avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.34–$118.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,446.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Returns
Bad5.7%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$47K$47K/yr · 188K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale