40
wallet chain
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size
Good$712K$712K/yr · 2.2M searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,543.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Price range
Okay$7.57–$20.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf