Skip to content
62

waitress apron

Launch it

A $1.1M/yr market growing +17.0% this quarter with returns at 2.1% — clears our launch bar.

Market size 79Growth 46Conversion 70Competition 66Returns 73Price range 71Avg price 59Brand share 68Review moat 42Quality gap 33

Market size

Great$1.1M

$1.1M/yr · 1.3M searches

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$4.12–$41.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.06

avg listing price — sweet spot $15–$100

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,337.28

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Products