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waist beads
Skip itPrices mostly outside the sweet spot ($7.34–$14.03) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$300K$300K/yr · 1.4M searches
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,816.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$7.34–$14.03cheapest to priciest tracked listing — scored on the share inside $15–$100