45
viking sword
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great103.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$117.45avg listing price — sweet spot $15–$100
Price range
Okay$19.71–$249.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 178K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale