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velvet tracksuit
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.88avg listing price — sweet spot $15–$100
Price range
Incredible$15.81–$100.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good1,198.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$24K$24K/yr · 279K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
Returns
Bad14.3%return rate — above 5% kills the launch gate