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velvet durag
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good$7.93–$31.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Review moat
Good956.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$100K$100K/yr · 149K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand