35
velvet and veneer
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great112.15avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.76avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Great$5.78–$43.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 9K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier