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veil weights
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible67.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$9.20–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Market size
Okay$177K$177K/yr · 287K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf