36
veil costume
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Good546.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.41avg listing price — sweet spot $15–$100
Price range
Bad$5.66–$16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$17K$17K/yr · 51K searches
Signals High Returns