43
vector costume
Skip itHigh returns (17.5%) — this niche doesn't clear our bar today.
Review moat
Incredible46.4avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$42.13avg listing price — sweet spot $15–$100
Price range
Incredible$21.66–$50.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Okay$131K$131K/yr · 465K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad17.5%return rate — above 5% kills the launch gate