21
valentines tie
Skip itSoft demand (-95.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great217.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$10.29–$16.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 51K searches
Growth
Bad-95.8%90-day search growth — must beat 0% to launch