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52

under armour flip flops womens

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Market size 15Growth 82Conversion 7Competition 95Returns 15Price range 90Avg price 95Brand share 41Review moat 22Quality gap 62

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Incredible$25.71

avg listing price — sweet spot $15–$100

Price range

Great$10.04–$86.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+78.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,373.61

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 427K searches

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Products